Course Overview: Adapt Your Business to The Evolving Ads Environment
Outline
Learn how recent changes to the evolving ads environment may affect your business and actions you can take to adapt.
Learn About Privacy and Data in Digital Advertising
This lesson provides an overview of how new privacy policies may affect advertising efforts and solutions that can help you avoid potential declines in ad performance.
Help your business adapt to a changing digital advertising environment
Recognize global changes to privacy data laws and policies
How to adapt to help maintain your business’s ad performance
- Conversions API
- Ads that click to message
- Lead ads
What to Know About Data and Personalized Ad Experiences
This lesson describes how the Facebook pixel and Conversions API can work together to maximize ad performance for your business.
Data powers personalized ad experiences
How the Conversions API can help adapt the way your business records and shares data
How you can enable the Conversions API for your business
- Self-serve with the Conversions API gateway
- Enable Conversions API through a partner
- Engage a Facebook Business Partner to help implement the Conversions API