Stronger performance with the Conversions API
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
Build lasting connections with customers with ads on Facebook, Messenger, Instagram and WhatsApp.
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
In this series of courses, we'll show you how to promote your business from your Facebook Page. We'll explore the types of ads you can run and show you how to manage, edit, measure and optimize your Page promotions.
Learn how to create measurable business goals and choose the campaign objective to meet your goal.
Learn how to set up and advertise with an Ads Manager account.
Learn how to use Robyn to build marketing mix models that are fast and accessible.
This course teaches you how to use your posts and stories as ads for your business on Instagram.
This course teaches you how to create ads from your Facebook Page.
Learn how to comply with Meta Advertising Standards to effectively place ads with Meta.
Learn how to use ads that click to WhatsApp to help grow your business and reach new and current customers.
Learn how to use aggregated data to measure the impact of your marketing by geography with the GeoLift solution.
This course prepares you to understand the basics of marketing mix modeling.
Understand the importance of testing the creative in your ad campaigns.
Learn how to set up the Conversions API Gateway, verify that the events are received and troubleshoot common issues.
Learn how you can use app events to improve your ads targeting, optimization and measurement.
In this course, we'll learn how to extract insights from data and how to use insights to make data-driven recommendations.
In this course, you will learn how to design a an A/B, Conversion and Brand Lift test to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
In this course, we discuss ways to analyze and interpret the output of a regression analysis.
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
In this course, we'll discuss how to extract and manipulate data with SQL queries.
We’ll explore how to optimize for high-quality data and use summary statistics to interpret statistical outputs.
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.
As the ads ecosystem evolves, people have greater expectations of data control and transparency. At the same time, people prefer personalized ad experiences. This training helps advertisers understand how the three key evolutions in the ads ecosystem are likely to...