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Learn new skills to build your brand or business
All Topics

Get started with advertising

All Topics

Build lasting connections with customers with ads on Facebook, Messenger, Instagram and WhatsApp.

43 results returned

  • Meta Ads Manager

    In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.

    • Path
    • Duration 20m
    • Rating 4.7
    • Intermediate
    • Credential

  • Campaign reporting in Meta Ads Manager

    Use Meta Ads Reporting to customize, interpret and share reports to tell a story with data and enhance future campaigns.

    • Path
    • Duration 10m
    • Rating 4.9
    • Intermediate
    • Credential

  • Use WhatsApp for a business

    Learn how to create a WhatsApp Business Account and explore key features for communicating with customers.

    • Path
    • Duration 18m
    • Rating 4.8
    • Beginner
    • Credential

  • Auction bid strategies

    This course introduces auction bid strategies, providing guidance on how to determine the best strategy for your business goals and how to select controls for setting a budget.

    • Path
    • Duration 25m
    • Rating 4.8
    • Beginner
    • Credential

  • Introduction to campaign objectives

    Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.

    • Path
    • Duration 10m
    • Rating 4.8
    • Intermediate

  • Get started with data-driven marketing

    Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
    • Credential

  • Optimize Meta Conversions API

    Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.

    • Path
    • Duration 23m
    • Rating 4.8
    • Intermediate
    • Credential

  • Collaborative Ads

    Learn how brands and retailers can partner to create performance marketing campaigns using Collaborative Ads.

    • Path
    • Duration 30m
    • Rating 4.6
    • Intermediate
    • Credential

  • Attract an Audience on Social Media

    This course teaches you how to learn from your online audience by the way they interact with your content.

    • Path
    • Duration 13m
    • Rating 4.2
    • Beginner

  • Ad placements and formats

    Learn how using different ad formats and placements can help you reach a broader audience and create brand awareness.

    • Path
    • Duration 20m
    • Rating 4.9
    • Beginner
    • Credential

  • Tell Your Business Story

    This course teaches you the importance of developing a brand for your business.

    • Path
    • Duration 12m
    • Rating 5.0
    • Beginner
    • Credential