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Learn new skills to build your brand or business
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1217 results returned

  • Auction bid strategies

    This course introduces auction bid strategies, providing guidance on how to determine the best strategy for your business goals and how to select controls for setting a budget.

    • Path
    • Duration 25m
    • Rating 4.8
    • Beginner
    • Credential

  • Define your audience

    In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters. You'll also learn how to adjust your creative to new target segments and align your targeting tools with your advertising needs.

    • Path
    • Duration 50m
    • Rating 4.7
    • Beginner
    • Credential

  • Creative essentials

    Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.

    • Path
    • Duration 10m
    • Rating 4.9
    • Beginner
    • Credential

  • Measure your offline events with Meta Conversions API

    This training begins with an overview of what an omnichannel marketing strategy is, the value of connecting omnichannel data, specifically offline events. We then go into how to share offline events with the Conversions API and review implementation options. We...

    • Event
    • Rating 3.6

  • Optimize and Troubleshoot the Meta Pixel

    This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...

    • Event
    • Rating 5.0

  • Shorten the path from discovery to purchase

    Learn how to drive transactions by removing friction throughout every stage of the customer journey from discovery, to purchase and post-purchase.

    • Path
    • Duration 20m
    • Rating 4.9
    • Intermediate
    • Credential

  • Introduction to measurement methodologies

    This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.

    • Path
    • Duration 30m
    • Rating 5.0
    • Advanced
    • Credential

  • Improve Lead Quality with Conversions API for CRM

    Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...

    • Event

  • Maximize lead quality with Meta Conversions API for CRM

    This session explores how to attract quality leads by optimizing your lead ads with instant forms campaigns with the Conversions API for CRM. We review the value of integrating your CRM with the Conversions API and go through each step...

    • Event

  • Create audiences in Meta Ads Manager

    Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.

    • Path
    • Duration 15m
    • Rating 4.8
    • Intermediate

  • An overview of the Messenger API

    Learn how the Messenger API works and the entry points you can use to connect with existing and potential customers.

    • Path
    • Duration 15m
    • Rating 5.0
    • Beginner
    • Credential

  • Buying types

    Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
    • Credential

  • Campaign reporting in Meta Ads Manager

    Use Meta Ads Reporting to customize, interpret and share reports to tell a story with data and enhance future campaigns.

    • Path
    • Duration 10m
    • Rating 4.9
    • Intermediate
    • Credential