Meta Certified Advertising API Developer
You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer II. Completion of these lessons is a requirement for certification.
You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer II. Completion of these lessons is a requirement for certification.
In this class we'll take you through the benefits of News Page index, introduce you to Facebook News and also what to look out for in terms of Quality News Signals to prioritize your content in our News Feed....
Meta New Starter Onboarding is a 2-day live webinar session designed to discuss how to navigate the advertising ecosystem across Meta's family of apps and services. This webinar is relevant for individuals who are newly on-boarded or want to refresh...
This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits...
In this course, you'll learn the features of Business Manager and how to set up an account.
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
Impress clients with the latest recommendations and master campaign best practices by attending one of our live webinars. You’ll learn: The importance of a simplified account structure. How to unlock new opportunities with automation. New creative tactics to supercharge client...
During this 1 hour session, you'll learn how you can implement the Conversions API in minutes without a costly developer, followed by a walk through live integration of the Conversions API Gateway via Stape. Agenda: How the Conversions API can...
Last year, Meta saw 18.9% growth for lead ad submissions during the 2nd quarter*. Register for our free webinar to learn how our improved features can help you get better quality leads this spring. *Source: Year-over-year analysis of over 500M...
This course explores how advertisers can diversify their ad creative and explains how to get the most relevant ad to a given audience.
Meta Software Engineer, Adam Creeger, explains the advantages of going Live on Desktop versus mobile and when each option might be best for your content needs.
This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
The Conversions API Gateway is a self-serve configuration option in Events Manager that simplifies the implementation of the Conversions API.In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure it...
This course covers the purpose and use cases for the AI ad tools within Meta Advantage.
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.
Learn how to leverage data-driven marketing solutions to enhance your campaign results. In this session we will discuss the Meta Pixel, Facebook SDK, Conversions API and Offline conversion solutions. Don't see any events here? Be sure to log into Blueprint...
Learn how to use Reels to connect with relevant audiences in a format that resonates with them.