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Learn new skills to build your brand or business
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1216 results returned

  • From business goals to ad objectives

    Learn how to create measurable business goals and choose the campaign objective to meet your goal.

    • Path
    • Duration 15m
    • Rating 4.5
    • Beginner
    • Credential

  • Determine the measurement approach

    In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.

    • Path
    • Duration 10m
    • Rating 4.9
    • Intermediate
    • Credential

  • Meta Ads Manager

    In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.

    • Path
    • Duration 20m
    • Rating 4.7
    • Intermediate
    • Credential

  • Frictionless Purchasing

    Your purchase forms may be making it too hard for your most loyal readers to support the journalism they love. Optimize how your audiences sign up, subscribe and donate and watch your reader support soar.

    • Rating 5.0

  • Attract an Audience on Social Media

    This course teaches you how to learn from your online audience by the way they interact with your content.

    • Path
    • Duration 13m
    • Rating 4.3
    • Beginner

  • SHELL Improving your client’s ad performance with data

    This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...

    • Video

  • Optimize campaign performance with A/B Testing and Conversion Lift

    Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance.  Level: Intermediate It is important to measure the true performance of your ads on Meta...

    • Event

  • Meta Advertising Standards

    In this course, you'll learn about the Meta Advertising Standards.

    • Path
    • Duration 15m
    • Rating 4.9
    • Intermediate
    • Credential

  • Ad agencies Meta Conversions API: benefits and setup across clients

    The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Meta Conversions API Gateway for multiple accounts and determine their integration method. Content includes an overview of what the Conversions...

    • Event

  • Newsgather with CrowdTangle

    In this class we'll show you how to chart trends in your country as well as introduce new tools we've launched that make it easy to rank top videos and link in your country. For Entertainment, News and Sports.

    • Rating 4.8

  • How to build your creative strategy for Ramadan

    1. Design Creative to Inspire Action - Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. In this workshop, you’ll learn how to select the format and placement that best supports your business goals.You’ll...

    • Event
    • Rating 5.0

  • Let Your Fans Know About Facebook Stars

    Let's dive deeper into Facebook Stars with Meta Product Marketing Manager, Valentina Delgado, as she gives her best advice on how to introduce your communtiy to Facebook Stars

    • Video
    • Rating 5.0

  • Grow Your Mobile App Audience With Automated App Ads

    Learn how to implement Automated App Ads to help grow mobile app audiences. We examine the benefits of Automated App Ads, review recommendations for successful campaigns and explore tests that can help optimize campaigns. Don't see any events here? Be...

    • Event

  • Create engaging Reels ads to grow your business

    With 200 billion Reels plays per day across Facebook and Instagram* it’s a given that Reels ads should be an integral part of any great ad strategy. But creating effective and engaging Reels content doesn’t have to be intimidating. In...

    • Event
    • Rating 1.0

  • Improving your client’s ad performance with data

    This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...

    • Video

  • Troubleshoot Meta Conversions API

    Learn how to verify proper implementation of Meta Conversions API setup, optimize your configuration of the Conversions API and troubleshoot issues that may arise after the direct implementation of the Conversions API.

    • Path
    • Duration 40m
    • Rating 5.0
    • Advanced
    • Credential