Create and manage a content calendar overview

Learn how to plan your messages on social media to keep your audience engaged and informed. Use our free template to get started.

The importance of a content calendar

Learn how content calendars work and why having a content calendar is important for your business.

• Understand what a content calendar is and what it should include:

  • What content you will share.
  • When you will share it.
  • Which platforms you will share it on.

• Understand why you should use a content calendar

• How to decide what kind of content to share

  • Engage
  • Educate
  • Excite

• How to decide when to post content:

  • Understand when your customers are online.
  • Determine your own availability for posting and responding to comments.
  • Determine optimal posting times.

• How to decide where to post content:

  • Ask your customers what social media platforms they use most.
  • Learn from your competitors.
  • Post similar content on multiple channels.

Create a content calendar for your business

Learn how to create a content calendar for your business.

• Understand what’s included in a content calendar:

  • Date
  • Theme
  • Visual description
  • Format
  • Platform

• Some tips and examples for planning your content calendar

  • How to decide when to post content
  • How to determine where to post content
  • How to determine content themes