Tests to measure ad effectiveness
Learn how A/B testing, brand lift and conversion lift tests can generate helpful insights about your ad campaigns.
Learn how A/B testing, brand lift and conversion lift tests can generate helpful insights about your ad campaigns.
Facebook Stars are a great way to form deeper connections with your audience as a new creator. Learn all about how to get started with Stars from beauty creator, Braannxo, as she shares her best tips for finding success...
Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.
Learn how you can optimize your lead ads with instant forms campaigns with the Conversions API for CRM.
Use Meta Ads Reporting to customize, interpret and share reports to tell a story with data and enhance future campaigns.
Your reader revenue strategy doesn’t need to start with a massive investment. Whatever the size of your organization, be inspired by simple tactics and approaches you can implement today that will help you make meaningful gains.
This training helps you troubleshoot a catalog for Advantage+ catalog ads and prepare for the Meta Certified Marketing Developer Exam.
Facebook strives to create a safe and welcoming community for the almost 3 billion people who use its platform around the world. This session will equip you to talk confidently with your clients by describing how Facebook addresses brand safety...
The pixel helps you track conversions on your Facebook ads, optimize your ads for people most likely to convert and generate audiences to better target your ads. This course helps you setup, implement and troubleshoot the pixel so you...
Learn how Facebook Live creator, Brian Christopher Slots, is able to fund his creator business from In Stream Ads and his top tips for maximizing his earnings from In Stream Ads on Live.
This course introduces auction bid strategies, providing guidance on how to determine the best strategy for your business goals and how to select controls for setting a budget.
Learn about the accounts and assets that are required to integrate the WhatsApp Business Platform.
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app...
Take this quiz to assess your knowledge on how to establish your digital presence.
This assessment tests your knowledge of monetizing video content and live broadcasts with in-stream ads in Creaotr Studio.
This activity page is dedicated to the Webex test runs. Please feel free to schedule as many as you need as you familiarize yourselves with the new platform. We recommend that all coordinators schedule a test event so that we...
Prepare to implement and verify offline conversions.
This lesson introduces you to some best practices for working with Meta Spark Studio.
Explore different types of conversations, and learn how to create and send templates with the WhatsApp Business Platform.