Understand Audiences
This lesson teaches you what a target audience is and how you can create one for your business.
This lesson teaches you what a target audience is and how you can create one for your business.
Learn how to diagnose issues and troubleshoot advanced matching for websites using Meta Pixel Helper and Events Manager.
Create an online fundraiser using both basic and beyond basic Facebook online fundraising tools. Execute your fundraiser, using Facebook’s best practices for both Facebook and Instagram fundraisers. Fundraise for your nonprofit during a crisis.
This lesson explores how to target your ads with high precision and identify how performance marketing works with targeting tools
Develop a plan for your fundraiser, based on your nonprofit’s goals and themes. Put your fundraiser plan into place, using Facebook’s fundraising strategy.
This lesson explains how machine learning optimizes targeting and helps increase sales.
Learn the purpose and benefits of the Meta Conversions API and how to select an integration option and implementation approach for an advertiser.
In this lesson you’ll learn how to choose a variable for your A/B test and create A/B tests
This lesson prepares you to design an A/B, Conversion and Brand Lift test.
Engage and moderate your online community by onboarding new members, fostering personal connections and managing conflict.
This course explores how the Meta Discovery Commerce system helps enable omnichannel marketing, and how advertisers can use store solutions to create seamless online to in-store experiences to increase in-store sales. This course also discusses how to measure the impact...
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
Learn how to design ad creative for each stage of the marketing funnel.
Learn how to track content performance, collect and report data to guide community strategy and monetize your community.
This lesson teaches you how to use a target audience for your business
In this course, we'll discuss how to extract and manipulate data with SQL queries.